Paving plans and pricing, laid out in plain figures
A paving owner asks the price before anything else, and the sheet below answers it before the form does. Search plans for paving companies open at a $495 starter, whose stakes number 25 landing pages a month, Maps work aside, and climb as far as Platinum. Managed ad plans change price with the number of platforms running. These figures describe the work inside each plan, and never forecast calls or estimate requests.
Search plans for the asphalt contractorBelow the search sheet, Meta, Google and Bing ad plans wait
Search plans from the first stake to a full lot
Staked into every search plan
- A site audit that goes page by page and marks what needs fixing before anything new goes up
- Google Business Profile cleanup, with a hunt for duplicate listings of the same yard or office
- A review-request routine, with draft replies held for the owner's approval
- One page of plain facts for AI assistants to quote, plus a report when each month closes
Silver
$1,495/month
Our smallest full plan, with no website riding along.
- 25 landing pages a month, staked out for your services and the towns you serve
- 4 Strategic Content Assets written each month, held back until you approve every one
Gold
$2,495/month
Twice the monthly pages of Silver, with a website that we keep up for you.
- 50 landing pages a month, staked out for your services and the towns you serve
- 8 Strategic Content Assets written each month, held back until you approve every one
- A paving company website: we write the pages, host it and make the editsOff the monthly total
Platinum
$3,495/month
The longest line of stakes: Gold's website with the biggest monthly batch.
- 100 landing pages a month, staked out for your services and the towns you serve
- 12 Strategic Content Assets written each month, held back until you approve every one
- A paving company website: we write the pages, host it and make the editsOff the monthly total
Each price is our fee for the month. What the platforms charge for clicks is paid by you, separately, and never sits inside these numbers.
Ad plans for the three big platforms wait lower down the sheet
Managed ad plans, priced by platforms run
Behind each paid plan on the lane
- The ad accounts are opened in the paving company's name, never ours
- Copy, keywords and tracking are built before the first click is bought
- The negative keyword list is trimmed as new search terms come in
- Your own card pays the platform for clicks, and our fee arrives as its own line
- A short summary is ready when the month ends
One ad platform
$895/month
Google Ads, Bing Ads (Microsoft Advertising) or Meta Ads (Facebook and Instagram): whichever one we pick together.
Two ad platforms
$1,595/month
Any two of Google Ads, Bing Ads (Microsoft Advertising) and Meta Ads (Facebook and Instagram), reported side by side.
Three ad platforms
$2,295/month
Google Ads, Bing Ads (Microsoft Advertising) and Meta Ads (Facebook and Instagram) together, all fed by one list of paving services.
Each price is our fee for the month. What the platforms charge for clicks is paid by you, separately, and never sits inside these numbers.
Reading the sheet from the yard office
Two kinds of money are in play. Our fee is the monthly figure printed on each plan. Ad spend is the click money, and the platform, whether Google, Bing or Meta, takes it from the card the company registers with them. We never touch that card, and the spend can go up or down at the owner's say whenever the truck schedule shifts.
Startup fees do not appear anywhere on the sheet, and no term is hanging over the yard. A plan describes what gets built each month, and a bigger plan means more pages, more content and, at the Gold and Platinum rungs, a site we look after. It never means more calls. Nobody can sell a number of estimate requests, so no plan here does.
Many asphalt firms, especially those weighing Google Ads management for paving contractors, run ads alongside search engine optimization for paving companies, and the two fees add up. To compare the lanes before choosing, read paving marketing services, or open the detail pages on search work and ads management.
Questions about the paving price sheet
How many plans sit on the paving price sheet?
Seven. The search side is a $495 starter, Silver, $1,495, carries no website; Gold, $2,495, includes a managed one; Platinum is $3,495. The ad plans: Ads are sold by platform count, one costing $895 a month, two $1,595, three $2,295.
How do the higher search tiers differ for a paving yard?
Volume and the website. Each month Silver brings 4 Strategic Content Assets alongside 25 landing pages a month, Gold brings 8 alongside 50 plus a managed website, and Platinum brings 12 alongside 100, with the managed website too.
Which card is charged for a paving campaign's clicks?
The company's own, billed directly by Google, Bing or Meta. Our management charge sits as a separate charge, never folded into the click money.
Does a bigger plan promise an asphalt contractor more estimate requests?
No. Larger plans mean extra pages, extra content or extra platforms to look after, and none of them includes a promised number of calls, rankings or AI-answer placements.
Bring the sheet to the yard office and ask
List your services and your route stops, mark whichever plan looks nearest, and a first batch of stakes gets sketched in return. Anything the sheet leaves open can be asked on the contact page.
Which paving service gets the first stake?
Tell us which paving services matter most, the towns your crews work in and any local sites that already link to you. Leave customer names, job addresses and quote details out of whatever you send.
Drive the first stake with one call
On one call we choose which service gets staked out first, which towns come after it, and which plan fits the size of the job ahead.
Month to month. No startup fee. No contract.